
The story of Alberto’s Churros is one that goes back nearly 40 years.
Alberto Araujo met his future bride Elsa as they each worked in a Buenos Aires bookstore in 1968. He sold books and collected the monthly payments, she worked in the back office.
The couple would later begin their adventure as a married couple by moving to live briefly in California before relocating in Washington State in 1972. A friend had made living in Seattle out to be a paradise, with everyone there “in a house with a horse!”
Before long the couple became a family with a son and daughter-and a new bakery in Seattle’s University district.
In 1995, the team had the idea of selling churros wholesale to area restaurants. The team would create the churros, freeze the dough, provide to restaurants and allow restaurants to do the cooking.
The idea was a success as it extended the life of the product and allowed for fresh churros anytime. Alberto’s soon left the bakery business to focus strictly on churros-the authentic, family recipe, the freshness and the dedication to a quality product created loyal customers who remain to this day.
While Alberto passed away in 2003, his commitment to fresh, authentic, family-recipe churros continues in 2009 and beyond.





Elsa and Alberto in an image from the early days of the business
Alberto and Elsa enjoying time creating Alberto's Churros
Elsa and Alberto in 1997 receiving the Washington Minority Manufacturer of the Year Award for outstanding performance and contributions to excellence in the American Enterprise System
Alberto and Elsa on the KIRO-7 TV news set at the 1999 "Bite of Seattle"
Mona Lee Locke, wife of Governor Gary Locke, with Elsa,
honored at a "Women of Color" event in 1999.
History